DOKTAO is an automatic document classification service.
The driving idea is to get the documents out of your mind/email/files and into a system that handles everything for you.
The "tao" part of the name is supposed to evoke peace of mind, a zen-like state.
The brand has an asian philosophy inspiration, revolving around harmony, balance and simplicity.
The only restriction I had for the logo was that it should be ultra-minimalistic and one color only.
I really appreciate the zen calligraphy, Hitsuzendō, so I wanted to make something reminiscent of that art form and its philosophy.